Privacy Policy
Last Updated: 2026
thecheltenhamcakery.co.uk ("we," "us," "our," or "Company") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, including all associated content, functionality, and services offered thereon (collectively, the "Site").
Please read this Privacy Policy carefully. If you do not agree with our practices, please do not use our Site. By accessing and using thecheltenhamcakery.co.uk, you acknowledge that you have read, understood, and agree to be bound by all the provisions of this Privacy Policy.
Information We Collect
We collect information in the following ways:
- Personal Information: When you interact with our Site, we may collect your name, email address, and contact details that you voluntarily provide.
- Technical Data: We automatically collect your IP address, browser type, operating system, pages visited, and time spent on the Site.
- Cookie Data: We use cookies and similar tracking technologies to collect information about your browsing activity and preferences.
- Usage Data: We record information about how you interact with our Site, including clicks, page navigation, and content accessed.
How We Use Information
We use the information we collect for the following purposes:
- Analytics: To understand how visitors use our Site and to measure the effectiveness of our content.
- Affiliate Tracking: To monitor affiliate links and commissions, and to verify traffic and conversions from our referrals to casino partners.
- Site Improvement: To enhance user experience, fix technical issues, and develop new features and services.
- Communications: To send you updates, newsletters, and other information relevant to your interests (where you have opted in).
- Legal Compliance: To comply with applicable laws, regulations, and legal obligations.
Cookie Policy
Our Site uses the following types of cookies:
- Essential Cookies: Necessary for the Site to function properly and to provide core features.
- Analytics Cookies: Used to collect data about how you use the Site to help us understand visitor behaviour.
- Affiliate Tracking Cookies: Used to track referrals to our casino partners and measure affiliate performance.
- Preference Cookies: Used to remember your choices and customisation settings.
You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling cookies may affect the functionality of our Site. For more information on how to manage cookies, visit www.allaboutcookies.org.
Third-Party Links
Our Site contains links to casino operators, betting platforms, and other affiliate partners. We are not responsible for the privacy practices or content of these third-party websites. We strongly encourage you to read the privacy policies of any linked sites before providing your personal information. The casinos and affiliates listed on our Site operate independently, and we do not control their data handling practices, terms of service, or responsible gambling policies.
Your Rights
Under UK and GB data protection law (including the UK General Data Protection Regulation and Data Protection Act 2018), you have the following rights:
- Right of Access: You may request a copy of the personal data we hold about you.
- Right to Rectification: You may request that we correct inaccurate or incomplete information.
- Right to Erasure: You may request that we delete your personal data, subject to certain exceptions.
- Right to Restrict Processing: You may request that we limit how we use your data.
- Right to Data Portability: You may request your data in a portable format.
- Right to Object: You may object to certain processing of your data, including marketing communications.
- Right to Lodge a Complaint: You may lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.
If you are located in the United States, you may have rights under the California Consumer Privacy Act (CCPA) or other state privacy laws. Please contact us for more information.
Data Retention
We retain your personal data for as long as necessary to fulfil the purposes outlined in this Privacy Policy, or as required by law. For affiliate tracking and analytics data, we typically retain information for a period of up to 24 months. You may request deletion of your data at any time by contacting us using the details below, subject to legal retention requirements.
Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at:
Email: [email protected]
We will respond to your inquiry within 30 days of receipt. If you are not satisfied with our response, you have the right to lodge a complaint with your local data protection authority.